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AcctWeb
Level 3,
313 Burwood Road,
Hawthorn. 3122.
Phone :
(03) 9810 4555
Email:
info@AcctWeb.com.au
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| Internet Strategies |
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| What is SoW? |
| A web site owner being able to edit a site when they have no expertise, software, training or experience in doing so simply doesn't happen. SoW fixes this. |
This is a database module that is usually used to replace an old 'Newsletter' page. SoW's editing tools are designed for those with no training or experience (most people). It is also SoW that allows AcctWeb to upload FOC the 2-3 articles we supply Accountants
A major problem of the past for almost all web site owners was actually getting the opportunity to use it in a way that benefited the business. Most were a great cause of excitement when originally developed but this soon changed. The cause was the total inability of anyone within the business to be able to add information to the site without being allocated time, without having specialist software, and without having expertise and training in editing a site. As such a business had to employ this expense or hire it from an outside company. The result has been almost universal disappointment.
The second major problem was that site wasn?t part of a strategy, or the responsibility of a department such as Sales.
SoW (Son of Web) is the epitome of the KISS principle as it learned from the past and remedies these types of problems but it is the accompanying strategies that are equally important. SoW allows an untrained person to add information to a Site where ver there?s a PC with Internet access ? it?s designed for a Sales manager to use. The related strategies then take a web site and make it only a small part of a company's communications strategy.
This means that the objective is for a sales representative to use the companies web site instead of flyers and brochures and for the sales manager to use it to post price discounts, new products, hold a virtual launch, etc rather than wait for printing, reps to call, etc.
A site can be made of several SoW modules so the company has direct control over 99.9% of content.
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