Site optimisation for search engines (SEO)

Search Engine Optimisation (SEO) has helped Practices win new business but experience shows that the amount of business coming from this source is always less than what a Practice needs if it's to attain its Growth objectives.  This means SEO can be a marketing strategy but must be one of the 3-5 you'll use over the next 12-18 months. 

A trap with SEO, and this has been happening for a long time, is that many Practices have spent all their marketing budget on this service, usually via a third party supplier, and have never attained what they wanted.  Worse, they then can't afford to implement other strategies to help.

Part of our new content management system (CMS) is to help you better implement a search engine optimisation (SEO) strategy.  There are tools included in the CMS that allow you to either this work yourselves or by having an outside SEO consultant do it for you.  One such consultant recently stated that the new CMS provided them with enough tools to deliver what our mutual client wanted done.

Our own research is showing that websites with our article flow and other content services are doing very well compared to others, even those where SEO expertise is employed. 

For example, two small Accountants.  The non AcctWeb Practice has 7 entries in Google our client has 59 and growing.  Another example, two large Practices who both pay significant amounts of money per month for SEO services have 27 and 97 entries in Google.  One mid sized AcctWeb / PlannerWeb client who pays nothing for SEO has 2,700 entries simply because of the ongoing work AcctWeb does with their website. 

More references in Google means a greater chance of potential clients finding you.

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