Using the technology rather than just having a site

AcctWeb can provide the marketing vehicle but you have to provide the time to do the driving.

Research has shown that a website alone or even one with Newsletters added is limited in its effectiveness because it is confined to only being able to give a first impression.  If this impression is good then the viewer will contact the Practice. If it is poor then the viewer will look elsewhere. 

Also if Newsletters are added intermittently or hardly at all then many viewers will consider someone else.  Also if you're not adding articles or newsletters every month then you're missing opportunities to market to your database and that means lost business.

Finally, by NOT updating your website every month you fail to train search engines to regularly reindex your website and again you loose ranking and opportunity.  We add articles every month, and have been doing so for over 9 years, not because we want your clients to read (only 6-8% read) but to give you a reason to contact them by e-mail every month and to 'train' search engines.  If search engines aren't 'trained' in this way, then say if you want to introduce a landing page or make specific offers it will take longer for the total effect of your action to deliver results.

What do we mean by using the technology rather than just having it.

We have talked about  'just having the technology', using it a whole different thing.

In short, if your goal is to get more from Corporate Super clients or get into that market then on top of an impressive website you need mini-sites, sub-domains and an approach that highlights how you're using technology to help their Members.

• If you're wanting to have a coordinated sub-group of Accountants then you each need a Group page, sub-sites and sub-domains.
• If you're implementing a Target marketing strategy, Doctors, for example, then you need a website, Landing Page(s), and an advertising campaign.
• If you want greater penetration of an existing client database then you need a campaign to harvest e-mails (this could take a couple of years to complete), a range of interactive services, an on-site landing page, and monthly regular contact.
• If you want to be seen as a Financial Expert in a way that generates leads and business then you would use Twitter, Blogs, Facebook, radio, and a website.
• If you wanted greater exposure in search engines then you can pay a third party but results can be attained with a website and content management system that allows you to work on your rankings and listings.

There are many other examples of marketing strategy that need a combination of website based technologies and services if they are to provide you with good results.  The good news is that some Accountants are starting to get these results and that implementing marketing strategies are what you and your staff do much of the time anyway. 

We are just showing you how to use technology to help generate more from the tools you already have.