| Features / Supplier | Newsletter as Primary Service | Supplier who takes the reader back to their website | AcctWeb. Using a Practice’s digital infrastructure |
|---|---|---|---|
| Website linking | Limited | ✖ | Maximised |
| News items included | ✖ | ✖ | ✔ |
| Personalised to your client’s first name | ✖ | ✖ | ✔ |
| Newsletter items included | ✔ | ✔ | ✔ |
| Can send on behalf of practice | ✖ | ✖ | ✔ |
| Practice input included | ✖ | ✖ | ✔ |
| Multiple chances for client input to each edition | ✖ | ✖ | ✔ |
| Effort to increase website traffic | ✖ | ✖ | ✔ |
| Other newsletter bundles | ✔ | ✖ | ✔ |
| Part of a complete range of services (hosting, websites, news, videos, stock tickers, SEO etc.) | ✖ | ✖ | ✔ |
| Automatic social media updating | ✖ | ✖ | ✔ |
| Leverage newsletters to help practice development by running initiatives such as competitions | ✖ | ✖ | ✔ |
| Does not take website traffic from practice | ✖ | ✖ | ✔ |
| Automatically load articles to website News/Blog | ✖ | ✖ | ✔ |
| Analytics | Unknown | ✖ | ✔ |
| More than 4 articles | ✔ | Depends on supplier | ✔ |
| Send via Xplan | ✖ | ✖ | ✔ |
| Proper practice development rather than just information transfer | ✖ | ✖ | ✔ |
| Cost per month (inc GST) | $224 | $205 – $450 | $133 |